Wrapping Your Brain Around Social Media Strategy
August 3, 2015
10 Steps to launching a social media strategy
Humor and Social Media: A Cautionary Tale
May 28, 2015
A look at brands’ use of humor in their social media strategy
Big Change for Twitter: You Can Now Direct Message Anyone
April 21, 2015
How will Twitter’s new DM rules impact tweeters?
10 Brand Creating Emotional Connections with Customers
April 13, 2015
Brands who understand the value of creating emotional connections with their audience.
Four Ways to Win the Battle for Consumers on Social Media
April 6, 2015
Four strategies brands can deploy to rise above the competition
Recipe for Twitter Success: The Three Tweet Per Day Diet
December 2, 2014
A resource for those getting started on twitter on how to engage and gain a following quickly.
Prevent, Identify and Engage Unhappy Customers on Social
May 7, 2014
Way for brand managers to eliminate and manage customer service inquiries on social media channels.
Twitter and Events 101: Three Ways Twitter is Critical for Conference Attendees
March 31, 2014
A guide for event attendees on how to tap in to twitter to get the most out of their event presence.
Other recent writing samples, including topics I have ghost-written for company executives:
March 2017: Women’s History Month: Continuing the Conversation
March 2017: Five Themes of the FreeWheel VMR: Q4 and Year-End Insights: 2016
March 2017: Women’s History Month: Conversations with the Women of FreeWheel
February 2017: A Look Ahead in 2017 for the FreeWheel Council for Premium Video
February 2017: Celebrating FreeWheel Tech Talent During National Engineers Week [Infographic] — Note: I also designed the infographic in this post
November 2016: FreeWheel Hackathon 2016: Unleashing the Beasts of Innovation
September 2016: Milestones in VMR History