Publications

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Wrapping Your Brain Around Social Media Strategy
10 Steps to launching a social media strategy

 

AAEAAQAAAAAAAAKsAAAAJDFlY2QxNDc0LTJjZDktNGI2Mi05ZWVhLWU5MGZjM2NiNGE3YgHumor and Social Media: A Cautionary Tale
A look at brands’ use of humor in their social media strategy

 

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Big Change for Twitter: You Can Now Direct Message Anyone
How will Twitter’s new DM rules impact tweeters?

 

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10 Brand Creating Emotional Connections with Customers
Brands who understand the value of creating emotional connections with their audience.

 

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Four Ways to Win the Battle for Consumers on Social Media
Four strategies brands can deploy to rise above the competition

 

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Recipe for Twitter Success: The Three Tweet Per Day Diet
A resource for those getting started on twitter on how to engage and gain a following quickly.

 

1b292f7Prevent, Identify and Engage Unhappy Customers on Social
Way for brand managers to eliminate and manage customer service inquiries on social media channels.

 

 

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Twitter and Events 101: Three Ways Twitter is Critical for Conference Attendees
A guide for event attendees on how to tap into twitter to get the most out of their event presence.

 

Other writing samples, including topics I have ghost-written for company executives: 

Empowering Our Power-Users
Three Takeaways from Cannes Lions 2019
Helping the TV Industry Fight Back
Over-The-Top Devices: Where we Are and Where We are Headed
Embracing the Future: Heads of Sports Networks Discuss the Changing Landscape of Sports Television
Values in Action: How We’re Giving Back in 2017
Women’s History Month: Continuing the Conversation
Five Themes of the FreeWheel VMR: Q4 and Year-End Insights: 2016
Women’s History Month: Conversations with the Women of FreeWheel
A Look Ahead in 2017 for the FreeWheel Council for Premium Video
Celebrating FreeWheel Tech Talent During National Engineers Week [Infographic] — Note: I also designed the infographic in this post
FreeWheel Hackathon 2016: Unleashing the Beasts of Innovation
Milestones in VMR History