Experience

SOCIAL MEDIA & CONTENT MARKETING DIRECTOR
Comcast Advertising  / May 2015 – Present / NYC
Promoted from Senior Manager to Director in January 2017

  • Owning social media and content strategy for FreeWheel, Effectv, Blockgraph, and Mnemonic, the brands underneath Comcast Advertising
  • Collaborating with subject matter experts across the global organization to write, design, and curate value-driven short-form, long-form, and video content for LinkedIn, Twitter, Facebook, Instagram and the company blogs
  • Launched an employee social advocacy program in January 2016 that has earned over 150M social impressions and hundreds of thousands of social engagements through the trusted voices of our employees.
  • Expanding brand awareness with triple-digit growth year-over-year in followers and engagement across our social spectrum
  • Live tweeting and providing on-site social media support at key industry events (Cannes Lions, Advertising Week, etc.)
  • Educating company leadership on social media best practices and profile optimization and providing custom team trainings on social selling strategies
  • Tracking social KPIs to fuel content strategies; monitoring brand mentions and industry trends using social listening tools

SOCIAL MEDIA STRATEGIST
Wall-of-Us / November 2016 – September 2017 (Volunteer)

  • Collaborating with founders based at University of California, Berkeley, launched the social strategy for Wall-of-Us, a political action group aimed at getting Americans more involved in the political process across the country
  • Created weekly content (videos, graphics, curated articles) used to inspire subscribers to make their voices heard
  • Managed Facebook community that organically gained 25K followers within three months of program launch
  • Advised founders on growth tactics and cross-channel digital advertising opportunities

SENIOR SOCIAL MEDIA MARKETING MANAGER
LivePerson (NASDAQ: LPSN)  / 2011 – 2015 / NYC

  • Defined and executed the company’s social strategy which contributed to a 20% YOY increase in digital brand mentions
  • Grew the company’s Facebook following by over 1000%, Twitter following by over 500%
  • Launched employee social advocacy program that increased social reach by 10 million and generated a savings of $10,000 in PPC advertising in the first 6-months
  • Increased social engagement between the brand and target audience by 135% in 2014
  • Creator and editor of the company’s blog, The Connected Customer, generating the website’s most valuable organic traffic due to low bounce rates, high page views
  • Published quarterly social marketing analysis
  • Served as the internal SME on social, led global trainings in the on social marketing and social selling best practices

*Given company-wide recognition in February 2014 for achievements in social media management

DIRECTOR CLIENT SERVICES & ONLINE MARKETING
New York Guest / 2007 – 2011 / NYC

  • Developed the company’s digital marketing strategy using social media, blogging, email marketing and web marketing
  • Established the company’s Facebook audience and grew the community organically at a rate of 300 fans per week
  • Cultivated an active audience on Twitter by hosting weekly twitter chats, connecting with industry influencers and engaging users with value-driven content
  • Re-launched the company website: sourced and contracted vendor partnerships, designed creative assets and wrote copy
  • Designed campaigns for web, social and email marketing to generate leads
  • Hired, trained and managed a team of call-center employees responsible for phone sales